Cambridge School of Art

Degree Show Website

Ann Evelin Lawford
(click image to enlarge)

I am an aspiring cinematographer, working as freelance camera trainee, assistant and operator while developing my own work as DOP. Simultaneously but quietly, I am on a journey exploring everything that fascinates me as a photo/film artist, specifically the female gender role.

I love celluloid, love to challenge, take risks and experiment. Grow and make a difference.


Having explored the thin line between whether a woman is seen as sexual object in my previous film and installation pieces Experimental Film #1, #2.1, #2.2, I am extremely curious in creating further awareness of this subject matter, highlighting and uncovering its actuality by creating a moving image with cinematographic characteristics that fits the norm – as opposed to my previous explorations that differed from the norm.

My 16mm celluloid graduation film Concealment is a short conceptual film that provides a commentary on morality of the world of female advertising. It explores the vulnerability of a model as she moves through the constructed world she performs in, making the audience re-examine their perception of perfection.

Concealment was presented as an installation with two opposing screens facing each other. This hopefully forced the viewer to stand and be torn between them. It creates a tension between two extremes: the female as object – a seductive relationship with the audience like a perfume commercial, and secondly, the female as subject – a more critically aware ‘real’ presentation. This more truthful presentation deconstructs the illusion of the seductive screen and reveals the impossibility to the audience.

Each screen loops on its own time schedule and therefore the relationship of each screen to the other is not synced and is in fact uncontrolled. The results will always be different – depending on when the viewer enters the space. The two different soundtracks (string music harmonics vs. detuned sine waves and pure tones) are also looped on their own time schedule that doesn’t match either of the screens, so a different combination will always be heard.

Potentially developing a more heightened aesthetic experience through rhythm and communicating more effectively than a single screen piece might have done. It is retaining the political agenda by eliciting a suitable relationship with the audience through the mode of presentation. It is making the piece discordant both physically, visually and sonically.

If you would like to see my work in both moving and still image, or like to get in touch for collaborations, please see the details below.

Ann Evelin Lawford


A N N   E V E L I N   L A W F O R D

dop | cam op | camera assistant





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